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In 2007, we re-calibrated the Christian Moerlein brand name to seize the attention of regional craft beer drinkers and support reclaim Moerlein’s area being a Cincinnati icon.
The entire campaign was prepared and executed right before and during the Winter season time, as The main period of tea intake.
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The development group then proceeded to put into action the modifications and get the job done hand-in-hand with the consumer to match their wants.
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